Fashion meets fragrance. Acqua di Parma, the famous 106 year old Italian luxury cologne and perfume, has teamed up with forte_forte, an Italian womenswear brand from the Veneto region of Italy, to create a special edition capsule collection. They call this an “all Italian love story”. This story celebrates one of Acqua di Parma’s most popular fragrances Mirto di Panarea.
This capsule, forte_forte loves Acqua di Parma, exudes spring colors with butterfly and dragonfly wings on the front of the bottle, representing new freedom and a kind of rebirth in a multitude of blooming rainbow flowers. The turquoise bottle with blue and lime green accents comes alive as it was inspired by the flavors and colors of the Aeolian Islands, just north of Sicily. And these colors are very reminiscent of her and can be seen throughout the Mediterranean.
“There are so many invisible threads that unite us in forte_forte, as if in a precious fabric. An intimate, pure and timeless style combined with a real passion for Italian craftsmanship and the search for beauty as a source of emotions. an immediate and organic chemistry between us. “forte_forte loves Acqua di Parma” was born from a common goal to transmit the joy of returning to life and freedom in contact with the living nature of the Italian Mediterranean. These emotions are embodied by Mirto di Panarea, the Blu Mediterraneo fragrance that forte_forte has interpreted with its poetic and delicate aesthetics,” Acqua di Parma shares in notes.
The fragrance in the collaboration, Mirto di Panarea, comes in a 100ml bottle with vibrant notes of basil, sparkling citrus notes of lemon and Bergamot di Calabria. The heart notes include sea breeze with jasmine and rose, while the base notes contain mastic and juniper mixed with cedar and amber.
The most vibrant of all candles, the candle comes in a colorful jar with the branded butterflies, flowers and dragonflies. The packaging is in a forte_forte box that can be recycled. This corresponds to the sustainability codes. From the bottle to the recycled plastic cap and the paper packaging, everything is FSC-certified, the international certificate for responsible forest management worldwide.
“We are very excited to be collaborating with Acqua di Parma, an icon who, like us, is all Italian,” shares Giada Forte, creative director of forte_forte and founder of the brand she runs with her brother Paolo. “When I design our creations, they come to life and subtly transfer their soul to the wearer; it’s an incredible feeling, but it’s also intense and exciting, the same feeling that the Acqua di Parma scents evoke. Mirto di Panarea’s interpretation of the bright and lively notes was truly fascinating, Acqua di Parma expresses an intimacy and authentic elegance and it is a faithful and refined presence that has always accompanied me,” continues Giada.