Aruba Tourism Authority hires new Southeast Sales Director


The Aruba Tourism Authority (ATA) has discontinued Donna Smith as the newest sales manager for the southeast region and thus strengthens the existing ones north America Team. In her new role at ATA, she will lead sales activities in the Southeast region. Smith’s experience and knowledge of the luxury market will be integral to being the primary point of contact for ATA’s travel advisor partners and their ongoing relationship building Arubas Success amid the rapid recovery of tourism, according to the destination marketing and management organization.

Smith’s career in luxury travel sales spanned more than 30 years, including her most recent role as a business development manager at island Destinations/I WOULD travel group, a global luxury tour operator where she built and maintained relationships through marketing initiatives and major industry events. Other previous positions she held include Omni Hotels & Resorts, KSL Resorts & Hotels and Salamander Hotels & Resorts.

Smith said in a press release, “With Aruba approaching its one-year period since reopening its borders to international travelers in July 2020, I am delighted to be part of the team’s ongoing work towards a leading and innovative Caribbean destination of choice. ”

With the aim of positioning and developing Aruba as the preferred Caribbean destination, the ATA is responsible for uniting tourism interests between stakeholders / partners on and off the island in order to coordinate destination marketing, destination development and destination partnerships.

About Aruba: As one of the most visited Caribbean destinations, Aruba – “A Happy Island” – offers impressive beaches, diverse culinary options and Arikok National Park.

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