ETERNA Trend Report Shirts Spring / Summer 2022: New feel-good items


Exclusive and yet suitable for everyday use

Our new everyday life is turning men’s fashion upside down. The transitions between casual wear and office looks are becoming increasingly fluid. In addition, we expect more from our clothes; because we don’t want to be tied to superficial labels.

Business looks have become much more modern and are losing their uniform character. They become more individual and reveal more personality. No more compromises: New materials and functionalities for maximum comfort are important sales arguments for making everyday life more flexible. That is why our collection is increasingly focusing on hybrid styles.


These articles are the driving force behind the collection: strong and distinctive hybrids that have deliberately left behind the constraints of clearly belonging to a product group or department. We believe that such category thinking is out of date anyway.

We have the look

The look is not only decisive for the development of the individual items of clothing, it also creates new room for interpretation. The styling and the idea are crucial. How do I combine

my new favorite shirt? In what environment will I wear it? Beach, office, garden, club – everything seems possible. That is why we have also included styling variants for individual looks in our shoot to show the versatility of the pieces. This also allows us to rethink and reinterpret the essentials.

Movable surfaces

Washed fabrics, structures, garment-dyed effects and old-dye effects are essential this summer. They must be wrinkled. Accordingly, linen and new natural fabrics play an important role. The treatments bring a new serenity, a new self-image. The look

becomes more natural, more relaxed, more authentic. Once you get used to it, you won’t want to wear anything else.

Fabrics: pure nature

At ETERNA, we are increasingly relying on good alternatives to cotton, although all of our cotton fabrics already meet at least the BCI standard. Linen and Tencel are perfect for the summer collection and have a significantly higher proportion in the range than they did a year ago. Introduction. . . a new summer twill made from 100 percent Tencel. Tencel yarn is also used in our functional articles, such as the PERFORMANCE SHIRT, as it has many positive wearing properties: it is soft, cooling, breathable, sustainable.

Another new feature is a super-soft leno fabric in the premium segment for a built-in air conditioning effect on particularly hot days. Enjoy a unique feeling and comfort. We continue to research the topic of upcycling and present knitwear and jersey in new, more sustainable yarn compositions. In fact, our sustainability standard is generally very high for all materials and production processes, as all shirts at ETERNA bear the MADE IN GREEN by OEKO TEX® product label. We are in the premium segment

have also added CO2-neutral production, in the casual segment this is supplemented by upcycling materials and plastic-free packaging. We have also opted for a more sustainable alternative for the buttons on our casual shirts: They are now made from recycled bio-resin.

Must have: short sleeves

The it-piece for next summer are fashionable short-sleeved shirts. With a somewhat boxy oversized cut, preferably washed and made in summery soft materials such as tencel / linen mixes. Monochrome, colorful prints, button-down, Kent, vario – everything is possible!


Terracotta and olive are important trend colors and set powerful accents in combination with sand, stone and taupe.

The season starts with a bright summer yellow in contrast to a clear indigo. Strong, intense colors are muted a little by garment dye and washed effects – they almost look like they have been faded by the sun.

Favorite style: layering and relaxed silhouettes

Our favorite look of the season is a field jacket made of 100 percent linen in safari style, which is worn casually over a striped summer shirt combined with a knitted tie.

All parts are cut a bit loosely and kept in warm taupe tones. This is our take on a stylish, contemporary summer collection for this year.

Read more about ETERNA on the brand page:


Leave A Reply