Experience trade increases Dicks’ sales in the third quarter



Dick’s Sporting Goods spent the beginning of 2021 focusing on experience retailing and bringing products to consumers in new ways as shoppers returned to stores in greater numbers as the spread of COVID-19 slowed and more People have been vaccinated against the virus.

This plan has paid off significantly for the sporting goods retailer, the reported on Tuesday (Nov. 23) that revenue for the third quarter of 2021 for the three-month period ended Oct. 30 was $ 2.75 billion, up 13.9% from the same time last year and 40% more than two months ago Years.

“Our strategies continue to work as we rethink the athlete experience in our core business and with new concepts,” said Ed Stack, Chairman of the Board of Management, in the company announcement. “As we said earlier, we believe this will be the most transformative year in our history and we expect this transformation to continue through 2022.”

Dick’s e-commerce sales increased 97% year-over-year and 1% year-over-year, while the company’s e-commerce penetration rose from 13% of total net sales to 19% in the third quarter of 2019 third quarter of this year has increased. versus about 21% in the third quarter of 2020.

“Consumer demand remained strong and our differentiated product lines continued to deliver exceptional sales and range dynamics,” said Lauren Hobart, President and CEO, in the company announcement. “Our fourth quarter got off to a good start and we are pleased to be raising our outlook for the full year for the third time this year. Looking to the future, we remain very confident about the longer-term prospects for our business. “

Similar news: Dick’s Sporting Goods, Nike Connect Loyalty Programs

Dick’s sporting goods and apparel brand Nike recently announced a “Affiliate Partnership” to give customers access to exclusive products, experiences and offers by linking their Dick’s Scorecard and Nike member accounts through the Dick’s mobile app and expanding their choices to buy Nike shoes and clothing.

Dick’s House of Sport opened in Rochester, New York in April as a place for a sportier experience and expanded to include a location in Knoxville, Tennessee earlier this year. Their goal is to “explore the future of retail through multisport experiences in and out of the store”.



Above: It’s almost time for the Christmas shopping season, and nearly 90% of US consumers plan to do at least some of their purchases online – 13% more than in 2020. PYMNTS surveyed more than 3,600 consumers as part of the Holiday Shopping Outlook 2021. what drives online sales this Christmas season and what impact product availability and personalized rewards have on retailer preferences.



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