The Guam Visitors Bureau is holding its first introductory tour of Japan since the pandemic began.
The Fam Tour is for the editorial team of TabiMUSE, a popular online travel platform from Japan that, according to GVB, is aimed at female, Gen Z and adventure travelers.
The TabiMUSE editorial team arrived on Wednesday evening, including CEO Nami Nonomura and writer / photographer Emi Kiryu last night. The team will be on the island until November 20th.
“We are grateful for the exposure TabiMUSE will provide during their stay in Guam. As conditions improve in both Japan and Guam, we are encouraged that overseas travel will flourish in the months ahead. This Fam Tour will show how our island has safely adapted during this pandemic and will help potential Japanese visitors choose Guam as their preferred overseas travel destination, ”said Nadine Leon Guerrero, Director of Global Marketing at GVB.
TabiMUSE formed a community of more than 40,000 unique followers and developed sophisticated travel stories from selected travel influencers. The company is also engaged in live productions on social media that it produces with tourist offices and tours from around the world. TabiMUSE will post updates on their Instagram page @tabimuse as they document local activities, water sports and attractions around the island. Guam could already be seen on the platform in September.
This is the second Fam tour this month. A little over a week ago, representatives of Korean travel and travel companies took part in a fam tour and a trade fair on the island.
In addition to TabiMUSE, the GVB has other initiatives to encourage the resumption of trips abroad to Guam through various social media campaigns. The office partnered with United Airlines to welcome popular Japanese television show Tabi Salad for a two-part travelogue about Guam that aired in Japan on November 6th and 13th.
GVB also plans to partner with HypeBeast, an influential organization that offers fashion, streetwear, art, culture and music across various demographics in Japan.
The GVB will also select six ambassadors to Japan through an ambassador audition competition conducted through online voting in the country. The ambassadors will travel to Guam to document their experiences and highlight the island’s culture, beaches, sports, food and other aspects.
Further introductory tours are planned for the first half of 2022.