Ireland is using the video game ‘Assassin’s Creed’ to attract a new breed of tourists


The Irish Tourist Board had the original idea to use the historical video game “Assassin’s Creed” for its new advertising campaign. An original form of marketing already used by game publisher Ubisoft and other tourism companies Ireland has bravely decided to include images from Wrath of the Druids, an expansion of Assassin’s Creed Valhalla video game released in May, in its latest advertising campaigns to integrate. This DLC focuses on 9th century Ireland, highlighting the beautiful landscapes of the country. And that’s exactly what this ad promises, alternating between real-life and pixelated images of some of the country’s most iconic landmarks taken from the video game. Dublin, Benbulben, the Giant’s Causeway and the Hill of Tara are among them. highlighted.

“Tourism Ireland’s campaign is a fun and innovative way to attract a new gaming audience to the island of Ireland. We want to pique players’ curiosity about the featured locations and inspire them to explore them in the real world, “said Mark Henry, Tourism Ireland’s Central Marketing Director.

And the tourism association doesn’t stop with this fancy campaign. The plan is to partner with popular influencers with a strong following on Twitch in the UK, Germany, France, Spain and the Nordic countries.

Visit Florence and Ancient Greece

With more than 155 million games sold worldwide since the first installment in 2007, the Assassin’s Creed franchise is one of the most popular video game franchises. So much so that in 2016 she and Michael Fassbender, Marion. Exported to the big screen was Cotillard and Jeremy Irons in the leading roles.

The video game saga is also known for the faithful and detailed rendering of historical places and landscapes. Indeed, it is not surprising that it has already been used in tourism campaigns in other countries. Sun Florence Tours, a travel agency based in Florence, Italy, offers “Assassin’s Creed II” tours. The story of this chapter takes place in Italy at the beginning of the 16th the places that can be seen in the video game (Palazzo Vecchio, Duomo, Church of San Lorenzo, etc.) Another way of approaching the story.

In 2019, the game publisher and distributor itself began creating virtual tours of Ancient Greece that allow viewers to navigate the universe of “Assassin’s Creed Odyssey”. The experience available on YouTube is called “Assassin’s Creed: Discovery Tour, Ancient Greece.”

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