Italian exhibitors in Hainan bullish on the Chinese market-Xinhua

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A chef cuts slices of prosciutto di parma at the second China International Consumer Products Expo (CICPE) in Haikou, south China’s Hainan Province, July 26, 2022. (Source: Xinhua/Guo Cheng)

HAIKOU, July 30 (Xinhua). At the second China International Consumer Products Expo, held in the southern Chinese city of Haikou, one can taste various Italian delicacies and admire a luxury Italian yacht without traveling to Italy.

Over 70 brands from Italy, covering food, wine, jewellery, clothing and yachts, became an instant hit with visitors to the event in Hainan province. Italian companies are convinced of the Chinese market and hope to be able to take advantage of the enormous opportunities by participating in the fair.

The China-Italy Chamber of Commerce Corporate Pavilion will showcase over 100 products from four companies, including VM Fine Wines.

Piero Vio, Manager of VM Fine Wines for China’s Sichuan Region, spoke highly of his first experience at the Hainan Expo.

“I hope to meet not only private customers but also some traders,” said Vio, adding that there are many opportunities for every company and also for wine importers.

Vincenzo Raffa, south China manager of the China-Italy Chamber of Commerce, said Italian companies would find many business opportunities here in Hainan.

“The Chinese consumer market is unimaginable,” he said. “It’s very, very big, and for Italian companies that want to invest in China, thanks to the free trade port policy, this is the right moment, the right time to invest in southern China, especially Hainan.”

By 2025, the entire Hainan Island will become a free trade port.

“So we have very high expectations and are working with local institutions to ensure Italian companies have an even better presence at Hainan Fair next year,” he said.

Ferretti Group, a leading yacht company in Italy, has participated in China International Import Expo four times. Now it is participating in the Hainan Expo for the first time, bringing with it two large yachts and three models of its latest creations.

Danielle Chen, chief agent of Ferretti Group Representative Office in Shanghai, said Hainan has unique resources for the yachting industry and has issued new regulations to promote the industry, which is very exciting news for the entire industry.

The Hainan Free Trade Port Industry Promotion Regulations came into effect in July this year, marking the country’s first local yacht industry legislation. Several measures have been proposed to encourage innovation and industrial development on the island.

“Yacht industry is an emerging sector of China’s rapidly developing economy, and we believe it has great potential since China has a long coastline and very strong economic strength,” said Chen.

A visitor tastes Italian wine at the second China International Consumer Products Expo (CICPE) in Haikou, south China’s Hainan Province, July 29, 2022. (Xinhua/Guo Cheng)

Visitors buy Italian ice cream at the second China International Consumer Products Expo (CICPE) in Haikou, south China’s Hainan Province, July 29, 2022. (Xinhua/Guo Cheng)

A visitor buys Italian jewelry at the second China International Consumer Products Expo (CICPE) in Haikou, south China’s Hainan Province, July 30, 2022. (Xinhua/Guo Cheng)

Visitors view a yacht model made by an Italian yacht company at the second China International Consumer Products Expo (CICPE) in Haikou, south China’s Hainan Province, July 29, 2022. (Xinhua/Guo Cheng)

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