Italy-based Veronesi Holding plans Rockingham County, Virginia, US manufacturing center


Italy-based Veronesi Holding SpA, a leading maker and producer of sausage products, will open its first US manufacturing facility in Rockingham County, Virginia. The project is expected to create more than 150 new jobs over the next four years.

Located on 75.8 acres in the County’s Innovation Village, the new facility will be used to age, process, and package the company’s products for distribution, expanding the sausage and sausage customer base in the U.S. market. The company plans to explore the possibility of partnering with smaller Virginia farms for its American manufacturing needs.

“This is a very ambitious project for us and an important step for our company,” said Luigi Fasoli, CEO of Veronesi Holding SpA. “We want to open a new chapter in our history and build our first production site for sausage products abroad in this country, which offers the Americans all of our know-how with maximum freshness and quality. It was with great enthusiasm that we decided on Virginia, where we found all the ingredients we needed to live our American dream. “

Virginia Economic Development Partnership (VEDP) worked with Rockingham County, the Shenandoah Valley Partnership, and the Port of Virginia to secure this project for Virginia. Based on the company’s proposed investment of approximately $ 100 million and the creation of more than 150 new jobs over the next four years, Governor Northam approved a $ 3.8 million grant from the Commonwealth Opportunity Fund to Rockingham County to support the project.

“The new US operation of Veronesi Holding SpA is an essential addition to the diverse food and beverage processing sector in Virginia and is a perfect fit for the Shenandoah Valley,” said Secretary of Commerce Brian Ball to build a centuries-old legacy of high quality products, and we thank Veronesi for making this important investment in the Commonwealth. “

Veronesi Holding SpA is an Italian privately held company headquartered in Verona, Italy, with sales of more than 3.1 billion euros in 2020 and 9,000 employees. The company is one of the five leading fast moving consumer groups in Italy and the largest vertically integrated poultry and pig producer in the country. The product range extends from animal feed and fresh meat to sausage products. Veronesi has grown through its brands AIA and Negroni, which are considered top names in the Italian agribusiness across Europe and around the world. Negroni has been a leader in the premium meat market for over a century.

“Virginia’s centuries-old agribusiness is rich and diverse, which makes the Commonwealth the perfect new home for a company like Veronesi, which has a long and diverse agricultural history,” said Bettina Ring, Minister for Agriculture and Forestry. “Like Virginia’s world-class wines and Veronesi’s world-class charcuterie, the company and the Commonwealth are a perfect pairing indeed. I look forward to connecting Veronesi with Virginia farmers so that they can write a new chapter of quality and tradition in their agricultural history. ”

Veronesi Holding is eligible for benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program, as well as a tax credit for a major business facility for newly created full-time jobs. Funding and services in support of the company’s employee training efforts are provided through the Virginia Jobs Investment Program.

“When a global brand like Veronesi Holding SpA decides to build its first US manufacturing facility in Virginia, it sends a very positive message about our business climate,” said Stephen A. Edwards, CEO and Executive Director of the Virginia Port Authority. “We are ready to partner with Veronesi Holding to build their business and serve as a gateway to trade in the US. This is yet another example of what a business-friendly environment supported by a world class port can achieve. “


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