Keller Williams expands to Saudi Arabia


Austin, Texas–(BUSINESS WIRE)–Keller Williams (KW), the world’s largest real estate technology franchise by number of agents, is expanding across Asia. As momentum continues, KW has awarded a new master franchise in Saudi Arabia.

With the addition of KW Saudi Arabia, KW has 11 master franchises with more than 1,400 agents in Asia.

“We are pleased to announce our expansion into Saudi Arabia under the leadership and vision of Muhanad Awad, who will serve as Regional Operations Manager,” said William E. Soteroff, President of Keller Williams worldwide (KWW), the international division of kwx, an integrated living experience company.

“As a 30-year real estate veteran, Awad and his core team are well positioned to explore untapped business opportunities in Saudi Arabia while leveraging our world-class education, technology and culture to create a truly powerful real estate experience.”

The KW franchise in Saudi Arabia is currently starting operations under the direction of Awad. In the second quarter of 22, KW Saudi Arabia is expected to open its first market center. Awad is the Founder and Chairman of Jasmine Real Estate Development and Management based in Riyadh, Saudi Arabia, a real estate services company.

“With the Saudi Arabia 2030 vision, I believe the implementation of Keller Williams’ systems and technology will be the perfect complement,” said Awad. “Keller Williams has a unique and attractive business model to keep all employees and agents happy and to maintain high standards,” said Awad.

“As KW Saudi Arabia, our vision is to become the dominant real estate player in this region by 2025 and to be known for our uncompromising integrity,” said Awad.

As of February 28, KWW has more than 290 market centers (outside the US and Canada) and 15,313 agents operating collectively outside the US and Canada, up 21.9% since the end of February 2021.

KWW is currently examining further expansion options in Africa, Central and South America, Central and Eastern Europe and throughout Asia.

Core criteria for new licensees begin with a qualified leadership team built on the Keller Williams culture; The company also strives for stability in the governmental, banking and judicial systems and a higher level of maturity for a real estate market.

Outside the United States and Canada, KWW regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermudas; Cambodia; Chile; Colombia; Costa Rica; Cyprus; Czech Republic; Dominican Republic; Dubai, United Arab Emirates; France; Greece; Guyana; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; North Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; Sao Paulo, Brazil; Saudi Arabia; Serbia; Saint Maarten; Slovenia; South Africa; Spain; Suriname; Thailand; Turkey; Turks and Caicos Islands; Great Britain; Uruguay; and Viet Nam.

About Keller Williams

Austin, Texas-based Keller Williams (KW), the world’s largest real estate technology franchise by agent count, has more than 1,100 offices and 200,000 employees. The franchise is also #1 in terms of units and sales volume in the United States.

KW is in the process of establishing kwx, an integrated living experience company. kwx consists of Keller Williams Realty Inc., Keller Williams Worldwide and Keller Home Financial Services consisting of Keller Mortgage, Keller Offers, Keller Covered, Keller Title and The Partnership Platform.

Since 1983, the company has maintained an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information visit


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