Dubai: Presenting Saudi Arabian culture and what the country has in store for the future is the focus of the stunningly lit and massive Saudi Arabia pavilion at Expo 2020 Dubai, which opened to visitors on October 1st.
The pavilion is easy to spot from afar due to its green lights shining over the building and is located in the Opportunity District.
Opportunities for everyone
Hussain Hanbazazah, General Commissioner of the Saudi Arabia Pavilion at Expo 2020 Dubai, said: “The pavilion represents the Vision 2030, which is an opportunity for everyone to join.”
As described on its official website, Vision 2030 is “a unique transformative blueprint for economic and social reform that opens Saudi Arabia to the world”. “The reflection of the Opportunity District can be seen in all sectors of the pavilion,” said Hanbazazah.
Discover Saudi Arabia through four pillars
While various topics and projects are highlighted in the pavilion, according to Hanbazazah, all visitor experiences revolve around four pillars – people, land, heritage and opportunities. The exterior and facade of the pavilion, as well as the interiors, have a similar theme that focuses on these four pillars.
“We want people to discover Saudi Arabia, feel its history and join the journey,” he said.
Visitor trip and events
The pavilion was designed by British Boris Micka Associates and covers an impressive 13,069 square meters, the size of two football fields, and is the second largest pavilion on the grounds of Expo 2020 Dubai.
The interactive journey through the pavilion begins with an escalator ride through a tunnel that shows the various historical sites of Saudi Arabia. It also highlights the country’s cultural heritage sites listed by Unesco.
“This is our heritage, it is important to present and preserve it,” said Hanbazazah.
Next, a large room with curved screens to give visitors a complete experience showcases the various tourist spots in the country. This includes beaches, desert landscapes, and more. “These projections also introduce people to the Giga projects,” said Hanbazazah.
One of the features of the pavilion is “The Vision,” which Hanbazazah calls a work of art. The impressive experience with digital screens and an interactive floor was designed by Saudi artists.
Culture in the foreground
“The Saudi Arabia Pavilion is a window for everyone to explore the culture … The colorful logo, for example, represents the different cultures we have in the 13 regions,” he added.
The cultural treasures of Saudi Arabia will also be highlighted during the 2020 Expo season through the various events of the pavilion. These include traditional dance performances, family shows, comedy shows, and literature-oriented events. “I especially invite everyone to the variety show that will take place on the weekends. This will showcase both Saudi and international talent, ”said Hanbazazah.
Commenting on Saudi Arabia’s presence at The World’s Greatest Show, Hanbazazah said: “We are proud that my colleagues and I are sharing the history of our country, our future and our past at Expo 2020 Dubai. It’s a privilege in itself and I want everyone to be a part of this story. “