HILO, Hawaii, June 17, 2022 (GLOBE NEWSWIRE) — Shaka Tea, an herbal tea brand based in Hilo, Hawaii, will be taking its island vibe to the streets this summer as the company continues to grow in over 20,000 retail locations nationwide. Shaka Tea’s commitment to the communities it serves, coupled with the company’s core founding value of “Be the Aloha you want to see in the world” – the national sampling tour #summerofshaka will see 40,000 free bottles of Shaka Tea divided into four selected cities: Seattle, Denver, Miami and Charlotte.
Working in partnership with Food Truck Promotions – an experiential marketing agency focused on creating immersive brand experiences with promotional vehicles and building meaningful personal connections – Shaka Tea will feature these Shakas with a signature branded food truck at summer Pride festivals and wellness Reveal Events , and Local Neighborhood Hubs.
Bella Hughes, Shaka Tea Co-Founder and Head of Mission & Innovation, shares, “We are excited to expand our retail presence in the US and as a brand rooted in community and connection; we can’t think of a better way to expand our connection with our customers than through an experiential #summerofshaka campaign and live sampling and pop-up events that reflect our values of inclusivity and equality in America.
Shaka Tea kicks off the mobile tour in Seattle, running Tuesday, June 21 through Sunday, June 26. Followed by Denver, Saturday, June 25 through Thursday, June 30; Miami, Friday, July 15 through Wednesday, July 20; and Charlotte, Saturday, August 20 through Thursday, August 25. Stop by the Shaka Tea Food Truck and say aloha for a free bottle of tropical botanical iced teas – Mango Hibiscus, Pineapple Mint, Lemon Lokelani Rose and Guava Gingerblossom. Visitors to the truck are invited to participate in the Shaka ‘Ohana, with photo ops, social media mentions and a chance to win the ultimate Shaka Tea care package including limited-edition merchandise and new products.
For more information on Shaka Tea’s Seattle schedule, visit: shakatea.com/summerofshaka
About Shaka Tea:
Shaka Tea’s 100% herbal, naturally caffeine-free herbal teas are gently sweetened with monk fruit and always ZERO SUGAR | CALORIES | Carbohydrates. Shaka Tea is brewed with hand-picked Hawaiian māmaki herb leaves that are sustainably sourced and found only on the Hawaiian Islands. Shaka Tea’s māmaki leaves are grown in the volcanic, mineral-rich soils of the island of Hawaii by trading directly with local farmers and committed to sustainable agriculture.
Learn more about Shaka Tea: shakatea.com | Join Shaka Tea ‘Ohana on Instagram: @drinkshakatea
About food truck promotions:
Food Truck Promotions is a full-service mobile experiential marketing agency specializing in transforming promotional vehicles into interactive experiences nationwide. Food Truck Promotions helps brands strengthen existing customer relationships and connect with potential customers by running mobile marketing activations like mobile pop-ups, mobile showrooms, mobile tours and more.
Learn more about food truck promotions: foodtruckpromotions.com
Follow Food Truck Promotions on Instagram: @foodtruckpromotions
For shaka tea:
Micah Joy Iaukea, Creative Director | Marketing and experiential events
[email protected] | 808.347.5240
Image 1: Summer of Shaka Mobile Tour
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Summer of Shaka Mobile Tour
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