Tyson 2.0a cannabis brand based in Orange County, California, closed its $9 million Series A funding round.
The round was led by JW Asset Management with participation from K2, Ambria Capital, Tress Capital and Patrick Carroll.
The company intends to use the funds to acquire more celebrity intellectual property, scale marketing efforts, accelerate distribution and continue to invest in developing its brand house strategy.
Founded by President and Chairman Chad Bronstein and legendary boxer, entrepreneur and icon Mike Tyson, Tyson 2.0 is a premier cannabis company that manufactures and sells cannabis products in over 20 US states and Canada. In that time, Tyson 2.0 has sold over 4,000 pounds of cannabis flower across North America.
The Company also announced the appointment of Nicole Cosby as Chief Legal and Licensing Officer. Cosby also served as Fyllo Group’s Chief Data and Compliance Officer and previously held the position of Senior Vice President of Standards at Publicis Group. She is a lawyer by profession and has a background in digital advertising/data policy and branding strategy/licensing.