Yamaha brings YOUR motorcycle rental program in Italy fully online


Think back to November 2019 if you can. I know it seems so long ago, doesn’t it? Anyway, apart from the fact that it feels like another life, it is Even when Yamaha Motor Europe launched its Yamaha YOU Rent program in France. At launch, you could rent a selection of the best new Yamaha motorcycles and scooters available on the French market for as little or as much time as you wanted. Sounds pretty awesome, right?

Fast forward to March 2022 and Yamaha Motor Europe has enhanced the Yamaha YOU Rent program in Italy! If you’ve always wanted to explore the beauty of Italy by bike but don’t live nearby – or maybe you live nearby but don’t own a bike, this is the perfect opportunity. Visitors can of course fly in and rent a bike – and locals can rent a bike too.

While the rental program itself isn’t news, Yamaha recently moved its YOU Rent program in Italy, allowing users to do everything online. Previously, you could select a bike and then select the location where you would like to rent it. The only bottleneck was that you had to wait for confirmation from the dealer to pick up the bike and be on your way.

However, everything is now available online with the new improved Yamaha YOU Rent program in Italy. Choose a bike, a location, arrange collection and pay your rental – all online, without worries. Is this development partly because the global pandemic has boosted contactless payment systems in general? That seems pretty likely, but it’s probably also beside the point if it’s much more convenient for everyone.

As always, the tiered licensing systems in Europe may affect what rentals are available to you. However, if you have an unrestricted license, a full range of Yamaha’s current range is available for hire. From NMAX 125s to Tricitys of all sizes; From a regular Ténéré 700 or the Rally Raid version to a Niken GT, there are so many options available to you.

The current map shows a total of 30 different Yamaha YOU Rent locations at dealers throughout Italy. There’s even one on the island of Sardinia, which should make exploring this beautiful island a lot easier for you.


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